As we think about how open access for e-scholarship should be implemented in libraries, there arise two questions. How do we create infrastructure to support digital research? More importantly, how do we incentivize scholars to utilize such infrastructure? Last year, I gave a presentation attempting to answer these questions at the Library Publishing Coalition’s IFLA Satellite meeting (you can see my proposal for that presentation). I also wrote an article detailing my thoughts for the Journal of Electronic Publishing, which is now available at http://dx.doi.org/10.3998/3336451.0020.212. I’d be interested in hearing further thoughts.